Create a Brand that work for you! Are you willing to change your name?
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A really good example of personal branding, and this one always makes me giggle when I think about it. Ralph Lifshitz wanted to be a world famous fashion designer. He didn’t start out by sewing 24-hours non-stop, though. He started by changing his name. He changed his name from Ralph Lifshitz to Ralph Lauren.
It is probably the smartest thing he’s ever done because no matter how great his designs might be, if his name was still Ralph Lifshitz, people wouldn’t perceive his brand the same as they do today. Saying, “Ralph Lauren,” we all know what that feels like, what that means, and what that embodies. It’s a brand of its own. It’s Ralph Lauren. Now, I’m not saying we all need to go out and change our name, but sometimes that’s what it takes, because the brand is you, and if you want to be a designer and your last name is Lifshitz, that’s probably not a good thing.
I was on their website and their latest thing is, “The World of Ralph Lauren.” They’re the Official Parade Uniform Of The 2008 US Olympic Team”. Now, do you think it would sound the same if he never changed his name? It would say, “The World of Ralph Lifshitz, The Official Parade Uniform Of The 2008 US Olympic Team.” I don’t think so. I don’t think US Olympic Team would even consider using Ralph Lauren, or Ralph Lifshitz, as part of their official outfitter. So, it’s very important that the brand has a good feel and good tone to it.
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Hi Giovanna:Your articles presented whether Online/Offline always carry a great depth & degree of research and knowledge.Most importantly, they carry a lot of Education, Training, Skill, Software& MarketingTechniques as well as ‘Know How’ that can put money into the Bank.
It is Internet savvy women like you who will cause the world to change and to make real change such like President Elect Barack Obama would like to see.! CHANGE!
Dear Leroy
Thanks for your kind words about my work. You said it very well about President Elect Obama about CHANGE! May I also add something else President Obama said, “YES, WE CAN!!”
Thanks for your comment, I look forward to reading more from you.
Giovanna Garcia
Imperfect Action is better than No Action
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