When is it OK to change your brand?

Welcome back!

Yes, I said to be consistent with your personal brand. But I am not saying we should lock ourselves into a personal brand forever. A personal brand is a personal brand, so it revolves around you, an individual, and we as individuals grow and evolve over time, and our marketplace grows and evolves over time. So, when you make your personal brand plan, you need to make it for a one-year period. You have to have a plan of what your personal brand is, how you’re going to execute it, and how frequently and in what way you will branch it to reach a wider audience. Have a one-year plan, and after your year is up, you need to come back and reassess your brand. Take the temperature of your market. See if your brand still fits your marketplace, and see if it still fits you as an individual. Maybe you have grown and you have transformed into a different person. If so, you have to make a new personal brand to fit who you are.