How do you be at the right place at the right time?

Welcome back!

If you do email marketing campaign, you have to send out your email everyday. You can’t just send out an email campaign with the attitude of, okay, I bought a database, I’m going to send a sales letter, and I’m only going to do it when I feel like it.  I have clients who have done exactly that on multiple occasions. I tell them, “No, you can’t do that. Do you think McDonalds is only going to play their ad once a day?”

 

When people say, “Okay, well I sent marketing materials to this mailing list once already and nobody bought, so do I stop?” or when people say, “I called this list of 100 people already, and these are the people that say they were interested, and these are the people who say they are not interested, so do I quit calling them?” No, you keep calling them. McDonalds places their ads whether you are hungry or not, and the goal and the objective is that when you are hungry, you will think about McDonalds. When I started my first corporation. I made 100 phone calls every day. For the first year that was what I did everyday, then I begin to have success and was able to hire sales people. Then it was there job to make 100 phone calls everyday.

 

It’s the same thing here. When a potential client gets sick of the way they’ve been doing things, or using the product they’ve been using, you want to be the person they think about.  Where’s that darn email that someone keeps sending me? Where is that little postcard I got in the mail? Where is that message I keep getting every week? You want to be there when the moment comes, when it’s the right time and place. How do you get to the right time and right place? You have to call potential clients. You have to place ads. Email campaign ads need to be sent everyday, consistently, and you have to keep at it. When the time is right for the prospect, you will be there; and that is your reward.