Business Plan for a Home Base Business - I-Action Step # 5
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Define: What is your competitive edge? What makes people want to choose you, and go with you, and do business with you?
Why choose you over Joe down the street or Larry next door? Why should they choose you? When someone chooses to buy from you, it is first and foremost because they have chosen to do business with you as a person, and only secondly because you happen to be selling the thing they want. Essentially, they are choosing you!
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26 August 2008 in Business, Entrepreneurship | tags: Business, Business Coach, Business plan, Entrepreneur, Giovanna Garcia, Home Based Business, I-Action, Imperfect Action
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