Business Plan for a Home Based Business - I-Action step # 6

Now that you have taken an inventory of yourself and know your edge, the next step is to identify the people you are going to sell to. Who are they? It makes the most sense to choose the group that will find your edge most valuable to them.

 I was very fortunate. For me, the group that found my edge valuable was a large group. Back in those days, most people didn’t understand what a computer tech does and they certainly did not understand us geeks. Most geeks did not know how to communicate with normal people. Women owned businesses and businesses with a lot of women in their office loved me, because again, of my ability to explain things. They felt very comfortable because I explained things in their business language so they understood. Besides, most women were happy to see a female geek and I knew I had a great edge!  Finding clients with companies that had a majority of non-computer geeks was easy back in those days. I was able to choose the jobs I wanted to take on and clients I liked to work with, all because I made it comfortable and not intimidating for them. I have done work for Auto shops, doctor’s offices, lawyer’s offices, builders, developers, musicians, designers, restaurants, realtors, financial offices, and more. A

broad spectrum of industries. All of them were very nice people and I truly enjoyed my time with them.

If you were in the real estate business in your previous career or are currently still in the real estate business, then maybe it would be a natural thing for you to go talk to real estate industry people about your new business. Because you speak their language, they are going to be more comfortable with you. Or think of group of people, who will benefit the most from your edge. When deciding who your target market is, just ask yourself “Who is my people!?”

Giovanna Garcia