When I start my first stated my Computer Company 15 years ago with $300 dollars, I had to do a lot of cold calls. I had just quest my job at the Dentist office and to start my own business. My husband kept his job so that we would have at least one pay check. This was before the days of the internet, and people did business by phone and fax machine. The only way for me to get the word out about my business was to cold call. I had no business; it was just me in my house.
My goal was to make 100 cold calls every day. I remember thinking to myself that is easy enough; I have a great products and great price. People are going to be happy that I called. By the end of the day someone will buy something form me.
Well, after my first 7 calls… I was so discouraged. People said to me “How did you get this number?!” I was hanged up on, screamed at, and cursed at… I couldn’t believe none of them would even want to hear what I had to say.
A part of me wanted to stop calling. I thought to myself. “This day had started out bad, maybe I should try again tomorrow. Wait for a new day! Or maybe I can watch a little TV…take a break!? No one would know…”
But then, there is the other part of me that knew that I cannot stop! I needed to get some support, something to keep me going. So, I call my husband at his work. I recalled telling him how bad it was, I was totally emotional and almost in tears. My dear husband said one sentence to me, “Honey, you just got to get back on the phone.” So, I did. I made 93 more calls that day. No sells. I continue to make 100 calls every day for 2 weeks until I got my first sales. Two thousand calls and I sold one$14.00 floppy drive plus labor. Then when I got to my customer with my floppy drive, I found out that I got a bad floppy drive unit. An item that normally only has 1% failure rate. Yep! I had that one in a hundred in my hands…
To make a long story short I survived. Two months later my husband quit his job to join me in our company. Six months into our business, we have hired a full time sales person and part time technician. Our business was getting to be too much to be in our house, so we moved to our first shop. Three years later we became a Corporation. Twelve years after our start day, I sold our multi million dollars corporation for a very profitable amount and I retired for the first time.
The point to all of this is. Yes, it took 2000 calls to sale the first $14 dollar product. But the rest of the sales did get easier. And had I stop after the first 7 calls I would never found out.
2000 Imperfect Actions that turns into millions.
Imperfect Action is better than No Action
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