A Great Business Relationship is one of the most important factors in making or breaking a business deal. A good relationship starts out with great communication. The customer wants to feel in this communication: confidence and trust. It is less about the product and a whole lot more about how the people in the business connect and engage with the clients. If your customers are with you only because you are the cheapest, then you haven’t build a relationship with your clients. Face it, anyone can replace you by being cheaper, but your relationship with your customers can’t be replaced.
As more time we are spending doing business online, it might be easy of some of us to forget that we are still doing business with people not with the computers. Doing business online doesn’t mean we can hide behind the computer and become depersonalize. Doing business online means that we use the power of the internet to bring more people to us, so that we can connect with more people and have more valuable relationships.
Personally I found that in today’s world instead of sending an email. If I can make a phone call, it will go a long way. People are pleasantly surprise to get a call and have a conversation with a human being who cares about them. This brings me to the ROI of Relationships. Because of people’s desire for human contact is so great, one simple phone call’s value is so much higher than say 10 years ago. For me the return of the investment time spend for the Relationship is higher than ever.
Of course, we still do most of our communication online, and with the convenience of auto message tools. We must keep in mind not to abuse the auto tools and allowing that to depersonalize us. Always be as personable as possible because that is how we can connect and engage, therefore, build a great relationship.
Keep in mind it is not traffic that buys, it is people who buys. The better Relationship you build with your customers, the more loyal customers and referral business you will have. Your relationship with your customers is the most powerful element and it will yield the highest return in profit.
Imperfect Action is better than No Action
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