The ROI of Relationships.

Hi Gio .. as you say customers are most important .. and can make or break a sale - as happens on the high street. Online it’s even more important to build trust, be consistent and be patient, & also be available, if necessary to help and answer questions within reasonable bounds. Again it’s that trick of learning to listen to others, your customers, & relate to them as to their needs.

Thanks for the ROI on relationships .. Hilary: Be Positive Be Happy

Now Giovanna you need to go to the big companies of this world and teach them this- because they forgot this along the way. Trust is hard to build and easy to lose. I am bran loyal using the same brands for years such as Dell computers. That is until they break my trust. I have owned three dell computers and even tried thier mp3 player for a while (IPOD is so much better), but one day my computer broke and when I called they could not have been less helpful and in the end they said it was my problem. I fixed the computer but my next computer will be a mac- just takes one bad move to lose a customer for life so treat them like you would want to be treated- like a rock star or princess!

Very good information. It is always about building relationships. A personal touch in today’s world goes a long way and a personal touch when you are not trying to sell something builds relationships!

I agree! It amazes me when people are surprised to get a phone call instead of an email. But people need “real” interactions. We have become too attached to screens.

Giovanna,

It is actually obvious but we often forget that

Who simply amazes me is Gary Vaynerchuk. I am not sure if you heard of him or not. He is a host of http://tv.winelibrary.com/ and http://garyvaynerchuk.com. He is a vine guy pretty much, but he is so passionate that I even start watching his vines show even I don’t care much about vine. Actually I do now, kind of It is all happens because of his personality.

He getting thousand emails per day and he respond to each and everyone of them personally. It is amazing. That is where passion and personality can bring us.

Thanks for obvious but great insight

PEOPLE. That’s right.

I agree too - at work, too often we get caught up emailing each other…when we are only a few steps away. I always try and talk to everyone face to face - it’s so much more effective and warm.

Hi Giovanna! Thanks for this post and the tie-in to SOBCon - please e-mail me so I can send you the $200 discount code.

All the best!

Terry

Great point on growing your relationships. Life’s not static, business is not static. It’s all about the relationships and connection.

Hi Giovanna,

I found your site because of the comment you left at another blogger’s site (Enduring Wanderlust). Somehow, I was intrigued by your name and my pointer was lead my some magic wand to your site :). Am I glad I found this. I read your background story and have the utmost respect for you! Also, I feel that someone out there has gone through the same thing I have and lived to tell the tale. But of course, you are unique and you have risen above your situation…but it gives people the motivation to get up and do something about it, instead of just accepting their “fate”. So, Congratulations on the life you made for yourself. I hope to learn from you, as I am planning to undertake a big change in my life. Hopefully. Soon. I have to have the courage. You know what this means…I’ll be visiting your blog often for some help!

Giovanna,
Great summary. You cannot put a price on friendships, it is the life blood of human interaction for 1000’s of years, and is becoming more critical in the modern, Web 2.0 era we live in. I always preach “Advocacy is your ROI”..