Remember the Apple commercial, “Here’s to the Crazy Ones”?
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Apple - Think Different
In September 28th 1997 the world first saw the
commercial: “Here’s to the Crazy Ones” By Apple.
It was a commercial featured many of the world’s greats! Each one of these icon at some point of their lives were consider: misfits, rebels, troublemakers and even crazy… But all of them have big dreams and passions in their hearts. Every one of them marched to the beat of their own drums. Today nobody would call them crazy. Today they are Heroes!
The commercial featured footage of:
Albert Einstein, smoking a pipe
Bob Dylan, moving to his harmonica
Martin Luther King, at the end of his Washington speech
Richard Branson, shaking champagne
John Lennon and Yoko Ono singing
Buckminster Fuller demonstrating the Bucky Ball
Thomas Edison thinking
Mohammed Ali dancing for the press
Ted Turner boxing the air with a smile
Maria Callas blowing a kiss
Mahatma Gandhi smiling
Amelia Earhart arriving
Alfred Hitchcock speaking
Martha Graham dancing
Jim Henson puppeteering
Frank Lloyd Wright walking by his home
Picasso painting
And it ends with A child dreaming.
In the voice of Richard Dreyfuss:
Here’s to the Crazy Ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them,
disbelieve them, glorify or vilify them.
About the only thing that you can’t do, is ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or, sit in silence and hear a song that hasn’t been written?
Or, gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some may see them as the crazy ones, we see genius.
Because the ones who are crazy enough to think that they can change the world,
are the ones who do.
Even if no one else seems to see your vision…Remember the people you just saw? They didn’t care! What was called crazy at one time, now are genius.
Go and march to the beat of your own drum. If you march long and hard… you too, can change the world.
Cheers to the Crazy ones.
Giovanna Garcia
Imperfect Action is better than No Action

















Giovanna, yes, cheers to the crazy ones. They are the ones that have always made the changes in every time down through history. Let’s keep dreaming big and making those changes that change the world.
Dan and Deanna “Marketing Unscrambled”
I don’t remember this but I love it! Sending lots of cheers to the crazy ones!!!
well done! Im getting all tearer eyed, but the memories show us just what people are capable of, Well Im off to buy a new laptop, maybe the world will change a bit more after I do.
Kyle Case
http://casecomics.com
Crazy today … an integral part of culture tomorrow! It is good to go where your heart leads you even when everyone else is against you.
Equipping our mind with motivational thoughts as the ones you provide us, Giovanna, to pursue what we desire in our life, believing in our self, and have ears to listen the voice of our soul claming our desire, and not the voices against it. Being unique in what we believe and persevere against all, will cause to be consider crazy at a certain moment but tomorrow we will be the heroes that achieved our unique goals.
Hi Giovanna,
I love this! And the message it sends! What a great reminder for all of us that those who seemed crazy and weird and strange for their ideas at one time - today are regarded as revolutionary! Awesome!!
Hi Gio .. I don’t remember the advert - probably in the 80s, when SA didn’t have much tv - so I watched practically none & therefore no adverts. It was a really interesting ad & amazing words .. be different, just do it, have faith & be passionate for your own ideas ..
Fantastic - thanks - Hilary Melton-Butcher
Positive Letters
Wow I love the heck out of that ad.
Beautiful inspiration. It’s great to see the variety and spice of success.
Hi Giovanna,
Inspiring!!!! Love this line the most, “Because the ones who are crazy enough to think that they can change the world, are the ones who do.”
We can all make a difference!
Many Blessings….
Roxanne and Hugo ~ Bellieve Achieve
Hi Positively Present
Thanks for your comment and support.
Giovanna Garcia
Imperfect Action is better than No Action
Hi Mark
I completely agree with you. The only thing we need to follow is our hearts…What other think of us is not that important.
Thanks for your comment and joining the conversation.
Giovanna Garcia
Imperfect Action is better than No Action
Hi Maria
We have to listen wisely to the right voices inside of us.
Thank you for your comment and sharing your wisdom. You have added more to this post.
Giovanna Garcia
Imperfect Action is better than No Action
Hi Lance
That is why, I always said, “A little crazy is a good thing.”
Thank you for your comment and sharing your thought.
Giovanna Garcia
Imperfect Action is better than No Action
Hi Hilary
To me the message is follow our heart and don’t worry about what other people think. Stay passionate with what we are doing and everything will fall into place.
Thank you for your comment and support.
Giovanna Garcia
Imperfect Action is better than No Action
Hi Christopher
You comment made me laugh
Thank you support and being a part of this.
Giovanna Garcia
Imperfect Action is better than No Action
Hi J.D.
I am glad you so many people enjoyed this one.
Thank you for your comment and sharing your thought.
Giovanna Garcia
Imperfect Action is better than No Action
Hi Hugo & Roxanne
That’s right. Crazy is not always bad…sometime a little crazy is just what we need!
Thank you for your comment and joining the conversation.
Giovanna Garcia
Imperfect Action is better than No Action